Archive for 'Marketing' Category
Interview: Jeffrey Pfeffer on his book “What Were They Thinking”
18 July 2007Guy Kawasaki has a great interview with Jeffrey Pfeffer (Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University) related to his book What Were They Thinking?: Unconventional Wisdom About Management. What really struck me as interesting was how true some of sentiments rang with me. […]
Nokia’s Vision
18 July 2007I was reading Endless Innovation (I find myself a regular reader lately) and read this post on Nokia’s Brand and Design Priorities.
If you don’t see the embedded slideshow the direct link is Here on Slideshare.net.I thought some of the excerpts were quite succinct and powerful.
4 Situations in Marketing: One, Few, Most, or All
4 June 2007Seth Godin has an interesting post called “One, a few, most or all” where he discusses about what he calls the 4 situations in marketing. He makes this distinction based on who you need to influence. As the un-initiated (aka, not a marketing guy) I know that you have to be aware […]
The Web and Barrier to Entry, more on that Flat world.
4 June 2007This is about a recent post from Guy Kawasaki about his experiences in starting a new site based on use provided content. The basic premise is the stats on his new site truemors.com. The biggest shock to most people was that the total cost of the site was around $12K to set […]
iinnovate.com interview with Carly Fiorina
23 May 2007The team over at iinnovate.com always surprise me with the quality of their guests for their interviews. This latest interview with Carly Fiorina formerly CEO of HP is no exception. Min Li Chan and Min Liu ask some very good questions which dig out some great answers and advise from Carly.
Carly gives […]