« PreviousNext »

The Web and Barrier to Entry, more on that Flat world.

4 June 2007

This is about a recent post from Guy Kawasaki about his experiences in starting a new site based on use provided content. The basic premise is the stats on his new site truemors.com. The biggest shock to most people was that the total cost of the site was around $12K to set and get operational (as Guy call this credit card magnitude debt). There is a whole list of 26 stats and an accompanying slide presentation. The last stat caught my eye in that it was the 4 things that Guy learned from this experience:

  1. There’s really no such thing as bad PR.
  2. $12,000 goes a very long way these days.
  3. You can work with a team that is thousands of miles away.
  4. Life is good for entrepreneurs these days.

I would say Guy’s success is certainly quite a bit different from the average joe that might try the same thing as he has a extremely popular blog from which he could launch this site.   So the amount of traffic and the speed to grow a base of users may have been faster than what a less popular person may have been capable of.

On the other hand the low cost of entry was quite eye opening as he was able to implement his concept to a usable and growable state with the funds that are within reach of a large portion of the industrialized world.

So what idea for the web do you have that could be launched or at least prototyped for this kidn of money?  

Posted in Marketing, Trends, creativity, Rapid Prototyping | Trackback | del.icio.us | Top Of Page

Comments are closed.